Many Kenda tires are designed to rotate in a specific direction and it is important to install them in the correct orientation to ensure the best performance. If the tire is directional there will be an indicator molded on the sidewall of the tire that shows the correct rotation orientation. Below is an example of the direction indicator.
Many tires will also have an apparent direction due the tread designed which will often feature tread lines flowing outwards from the center in an arrow style fashion. See the below example:
